What the hell is DOOH?

DOOH or digital out of home executions are now experienced by many. You may have seen digital escalator panels (DEP), LCDs or cross track projections (XTP) on the London underground. Indeed, almost all malls and shopping centres have LCD panels of some description. And at the main train termini, large digital screens dominate the advertising space. In short, you can’t ignore them. Please view our reel for examples of DOOH that brands have undertaken.