What are Animatics?

Animatics are traditionally used to test a script in front of the public before the brands spends potentially hundreds of thousands on filming the creative for TV. They are generally drawn as black and white scamps which are then edited as it would be in a 30 sec edit. As this is going on, the frames are then redrawn on approval as full black and white images and then coloured frames. These frames are then animated in an advanced style based on the approved edit. Full sound design is completed and is then sent off for research. Based on that research, the commercial is then shot. We’ve completed many animatics for high profile brands. Turnaround time is generally around 7-10 days.

See below for a selection of animatics that we’ve done…