Which?

Description

Which? the largest consumer group in the UK and known for being really quite good at testing and rating goods decided to release their new service – phone comparison. They approached their agency who in turn approached us through our work with 3 mobile. We ended up with a gent called ‘rich which’ and a bloke called ‘tired dad’ having a one-way conversation. We think it’s rather good. Check it and the behind the scenes photos below…

Main Commercial


 

Behind the Scenes


Shot on the Arri Alexa, with 2 forms of recording simultaneously. The prores4444 rushes went onto a number of 32gb SxS cards plus we were also shooting directly onto the onboard ARRIRAW recorder from Codex. Geek alert – this was the first commercial shot with v3 headers before they were released by Arri. Transcoded into DPX as a proof of concept. All worked flawlessly.

Images