It is not often when we get to work with people that are genuinely changing the lives of countless children in developing countries. The charity, SmileTrain, provides a medical service for these children born with a cleft lip. When these children are abandoned, outcast or indeed shamed into hiding, you can see how important this service is. We were asked to create a 90sec TV commercial using footage of Aishwarya Rai shot in India and purposed for the US, combined with images shot on location and a voiceover recorded by John Nettles. All production, editing, voiceover and TV clearance was performed by VINCE through their UK agency.