The charity, the British Lung Foundation, wanted to raise awareness of the dangers of asbestos through a national TV campaign. We were approached by the agency that won the pitch, TBCH, to shoot this new TV commercial. The concept was simple; an out of focus wall slowly comes into view, we hear banging, talking, drilling and suddenly a drill explodes out of the wall, ejecting fine dust (simulating asbestos) in the process. We are then told to take5andstayalive before tackling DIY around the home as any building built after 1960’s to at late as 2000 can have asbestos within it. Shot on the new ps+technik x35 at 25 + 450fps on motion control rig. Simple but beautiful.
ClientBritish Lung Foundation